Sunday, July 09, 2006

The Weekly Box Office Commentary: Holy F***ing S**t! Edition

The weekend estimates are in, and all I can say is wow. Just wow. Pirates of the Caribbean: Dead Man's Chest is breaking records left and right. Apart from biggest opening weekend ever (at $132 million), it managed biggest opening day ever ($50 million), and if the estimates hold, it'll be the first movie ever to cross the $100 million line in two days. Wow, just wow. Hard to say how much money the flick will ultimately make, but rest assured it will be quite a lot. Though, X-Men: The Last Stand, which also opened to over $100 million earlier this year, took a nasty beating in subsequent weeks, and looks to end up with a comparatively paltry $230 million total. The word of mouth was mixed at best, though; if PotC is better received, $400 million is not out of the question. Non-probable, but not out of the question.

Superman apparently returned a bit too soon, as it took a nasty 58% drop, making "only" $22 million in its second week, for a grand total of $141 million (which PoTC almost made in a mere three days!). Not very good news for what supposedly is the world's most famous comic book character. Here's a brief list of superheroes beating Superman: Batman, Spider-Man, X-Men, Jesus.

An Inconvenient Truth is chugging along, having moved up to fourth highest grossing documentary, at about $15 million. At some point a few months ago I made the prediction it would end up with about $25 million, good for third place overall, which I think will hold.

In other box office news, the star power that is David Hasselhoff propels Click over the $100 million, making it the Hoff's second $100 million hit in a row, following 2004's Dodgeball.